There are no restrictions on how much money candidates for District Education Council elections may spend on campaigning, and no requirements for filing any statements of donations received or money spent. However, there are some restrictions on campaign activity:
No Use of School Resources: No school or school system or Department of Education and Early Childhood Development resources may be used to support any individual candidate or group of candidates for a District Education Council election.
Restricted advertising period:
The Municipal Elections Act provides:
55(2) Any person who, on the ordinary polling day or on the day immediately preceding it,
(a) broadcasts over any radio or television station,
(i) a speech,
(ii) any entertainment, or
(iii) any advertising program; or
(b) publishes or causes to be published in any newspaper, magazine or similar publication,
(i) a speech, or
(ii) any advertising; or
(c) transmits, conveys or causes to be transmitted or conveyed by any means to telephones, computers, telecopier machines or any other device capable of receiving unsolicited communications,
(i) a speech,
(ii) any entertainment, or
(iii) any advertising;
in favour of or on behalf of any candidate commits an offence, but this subsection shall be deemed not to prohibit a bona fide news broadcast or news publication referring to or commenting upon a speech or containing any excerpts from a speech.
Examples of communications that are prohibited under paragraph (c) include SPAM emails, Robocalls, bulk or anonymous texts, etc.
Note that these provisions do not prevent a candidate’s campaign from distributing printed materials in person or by Canada Post during the restricted advertising period, nor does it prevent additional signs from being placed in the electoral district.
Use of social media during the restricted advertising period:
In the case of social media accounts held by a candidate (e.g. X, Facebook, Instagram, Threads, etc.), the candidate may post to their account. Persons following the candidate then receive an electronic “newsfeed” of the post for their information. Since the “followers” have already requested such information from the candidate, any such communication are considered solicited communications that are not prohibited by subsection 55(2) of the Municipal Elections Act. Some platforms allow an account to pay to boost social media posts to only the account’s followers. As long as the boosting is limited to followers, this is permissible activity during the restricted advertising period.
Algorithms and other behaviours of social media have evolved such that a candidate’s posts may be suggested to persons who do not follow the candidate. Campaign communications from a candidate’s social media accounts are permitted during the restricted advertising period if the original post:
- is not advertising,
- has not been boosted or otherwise paid to reach users who do not follow the account, and
- has not been intentionally prepared using hashtags, tags, etc. so that the post reaches users who do not follow the account.
Using social media is generally considered to be solicited communication that may occur during the restricted advertising period. However, it is prohibited during the restricted advertising period to advertise on social media and to boost or intentionally use other methods to spread speeches or entertainment beyond a candidate’s followers.
Social Media Summary – Restricted Advertising Period
✅ Allowed
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❌ Not Allowed
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- Candidate posts on their own social media accounts
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- Paid social media advertising targeting the general public
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- Posts received by followers
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- Posts boosted to non-followers
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- Posts boosted to followers
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- Tagging and other methods to spread speeches or entertainment beyond candidate’s followers
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- Unpaid posts suggested by algorithms to non-followers
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Election Day: On Election Day, no advertising or campaigning of any kind may be done on or from any moving motor vehicle. In addition, there may be no advertising or campaign material of any kind placed within thirty metres (100 feet) of any premises in which a polling station is located. “Polling station” means a building, or a portion of a building, secured by a Municipal Returning Officer for the taking of the votes of electors on the ordinary polling day or an advance polling day. Candidates and one appointed scrutineer per polling station - but not their other agents, representatives or family members -- are allowed to be in any poll at any time on any polling day (ordinary or advance), as long as they do not engage in any kind of campaigning or interfere with voters or the polling process.
Advance Poll Days: There may be no advertising or campaign material within thirty metres (100 feet) of the premises in which an advance poll is being held. In addition, any advertising or campaigning using loudspeakers from a motor vehicle must not be able to be heard within thirty metres of the premises where an advance poll is being held.
Printed Advertising: All election signs, posters, handbills or other printed materials must include the name and address of the printer and publisher on the face of the document. Note: If a candidate prepares and copies their own printed advertising materials, it is acceptable to simply add the phrase “Prepared and printed by [Candidate name]”. It is an offence to not include this information.
Placement of Election Signs: The Department of Transportation controls where or if signs may be placed on highway rights-of-way. Under the Highway Advertisements Regulation-Highway Act, election signs are not permitted on Level I and Level II access controlled highways (four-lane or two-lane). However, they are permitted within the highway right-of-way of other highways. In the interest of safety, any signs that are attached to a DOT sign, guard rail or bridge, installed within the median, or installed such that they reduce sight lines or visibility, will be removed immediately.
Local Governments may also have sign by-laws that control where or when election signs may be placed.
Both Aliant and NB Power ask candidates not to use utility poles to post campaign signs. While the practice may seem harmless, there are some potential safety concerns:
- The signs themselves present a safety hazard for employees who must climb poles to complete their work;
- The metal staples or clamps used to put up the signs often remain in the poles long after the election is over. These items could cause an employee to lose their footing while climbing and could also be a hazard for the general public who may happen to brush the pole while walking by.
- Staples or clamps will cause a pole to degrade faster than it should, therefore making them more susceptible to damage, requiring maintenance or possibly replacement.
No Media at the Polls: No media representatives are allowed in any polling stations in respect of District Education Council elections.